C L I E N T
SM Entertainment (theoretical)​​​​​​​
C A P A B I L I T I E S
Packaging design
Marketing design
Illustration
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'Fall, Once Again' is the second mini album by South Korean pop singer Kyuhyun Cho. The title 'Fall, Once Again' refers to the fall season of love, the act of falling in love or anything that the audience wants it to be.
By associating each of the seven songs to a Chinese constellation in the autumn sky, this promotional packaging serves as a guide to guide the audience through finding out the underlying connection between the meaning of the lyrics and the astrological inspiration while listening to each track.
Upon opening the package, the box collapses into a star map puzzle piece that the user can interact with to reveal the track names along with their associated constellations. A lyrics book is included with information about the artist, a letter from the composers as well as the lyrics of each song in both Hangul and English. Finally, a laser engraving lucky charm with a message from the singer himself acts as a way to knot the whole experience altogether.
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